Joyology, a concept championed by Amy Lukken, is the study of love and joy, forming the foundation of a heart-centric business model that enhances corporate culture. As a certified Joyologist, Lukken emphasizes the importance of joy in the workplace.
Amy Lukken, the Chief Joyologist and Director of Philanthropy at Tito's Handmade Vodka, is dedicated to enhancing corporate culture through her JOYOLOGIST™ workshops and classes. By partnering strategically, she aims to help create more successful businesses, individuals, relationships, schools, organizations, and ultimately, better worlds. Lukken's advisory services as a Joyologist encompass roles as a cultural strategist, motivational speaker, and career development and individual coaching expert.
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Amy Lukken at Colorado State University
In addition, Tom Dean, Tinberg Business for a Better World University Professor and leading scholar in sustainable entrepreneurship, has invited Joyologist Amy Lukken to address his classes in Social and Sustainable Venturing (MGT 360)
Joyology, the New Science Changing Corporate America
JOYOLOGY is the one word that Amy Lukken, a renowned Joyologist, wants everyone who has ever worked at any level in corporate America to hear and understand. To promote a positive corporate culture, she is embarking on a national speaking tour that will include colleges, universities, business schools, Fortune 500 companies, and gatherings of HR professionals.
Amy Lukken is The Joyologist whose 25 years of experience in pioneering the application of joy and love to corporate culture is creating an expanded definition of what success looks like.
During her 10 years at a Fortune 500 company, Amy Lukken became known as The Joyologist. She studied and collaborated with behavioral scientists, psychologists, sociologists, neurologists, Buddhist monks, rabbis, priests, and shamans to gain a deep understanding of what motivates and inspires people to experience Joy in corporate culture.
Amy Lukken explored the concept of 'feeling-sets', which encompassed emotions like love and joy, and their remarkable effect on employee satisfaction, efficiency, productivity, and the overall bottom line. It became evident that employees who felt fulfilled and inspired were more valuable, and employers who fostered such a positive corporate culture were ultimately more successful. As a true joyologist, Lukken highlighted the importance of creating an environment where employees thrive.
Amy Lukken's recent busy decade at Tito's has expanded a corporate culture based on the principle of 'the more you give, the more you get.' This approach has proven Titos' position as the #1 liquor brand in the world, showcasing the work of a true joyologist. And that, my friends, is a lot of love and joy.
As the Chief Joyologist, Amy Lukken has been empowered to foster a corporate culture where love and joy coexist harmoniously with profitability and growth.