Joyology is the study of love and joy and is the center of a heart-centric business model.
Amy Lukken
Chief Joyologist and Director of Philanthropy,
Tito's Handmade Vodka
Providing JOYOLOGIST™ workshops and classes through strategic partners to create more successful businesses, humans, relationships, schools, organizations, institutions... and worlds.
Lukken's JOYOLOGIST advisory services include cultural strategist, motivational speaker, career development, and individual coaching service.
See what Lukken has to say in
Joyology, the New Science Changing Corporate America
JOYOLOGY is the one word that Amy Lukken wants everyone who has ever worked at any level in corporate America to hear and understand. And, to get the word out, she is embarking on a national speaking tour to include colleges, universities, business schools, Fortune 500 companies, and gatherings of HR professionals.
And Lukken is The Joyologist whose 25 years pioneering the practice of applying joy and love to corporate culture is creating an expanded definition of what success looks like.
During her 10 years at a Fortune 500 company, Lukken became known as The Joyologist. She studied and worked with behavioral scientists, psychologists, sociologists, neurologists, Buddhist monks, rabbis, priests, and shamans to truly understand what motivates and inspires people to Joy.
Lukken looked at "feeling-sets", which included love and joy and its extraordinary impact on employee satisfaction, efficiency, productivity, and the bottom line. It was simple to conclude that fulfilled and inspired employees were more desirable employees, and the employers that helped create them were more successful employers.
Ms. Lukken's recent busy decade at Tito's expanded a business model based on the principle of "the more you give, the more you get." The resulting proof of concept shows Titos' as the #1 liquor brand in the world. And that, my friends, is a lot of love and joy.
As the Chief Joyologist and Director of Philanthropy, Ms. Lukken has been given free rein to create a culture where love and joy live happily with profitability and growth.